Coventry Airport restarts freight, how about passenger flights?

Coventry Airport has restarted freight flights, and still has stated ambitions to relaunch passenger flights.

Flightmapping MD Mark Avery was on BBC CWR, discussing the future of the airport.

One possible airline which might be interested in Coventry flights is Jet2, which has slowly been marching south from its well established network of bases in the north (including Scotland and Northern Ireland).

Another speculation would be that easyJet might be interested in starting flights from either Birmingham or Coventry, and that it would be seeking to squeeze the best deal out of whichever airport was most receptive to its demands.

Birmingham Airport might have spare capacity, but it already has a good offering from no-frills airlines, ranging from the bargain basement low cost flights offered by Ryanair, through to mid-market low cost airlines like bmibaby and Monarch, topped off by Flybe, who offer a strong network of domestic routes from Birmingham, together with some flights to key European business and leisure destinations.

  • So, is it time for Coventry to see a return of passenger flights?
  • If so, which airline would be most likely to operate them?

New cheap flights to Istanbul (proper)

Jet2 have announced new cheap flights to Istanbul Ataturk airport, which has largely been used by network airlines up until now.

The twice-weekly flights start in March 2012, and mark the first time a low cost airline has offered direct flights to Istanbul Ataturk from the UK. Easyjet currently offer cheap flights to Istanbul Sabiha from Luton and Gatwick, but this isn’t a very attractive proposition for people living in the north of England, as you will have a long journey to and from the airport at both ends of your journey – Sabiha-Gokcen airport is 70 miles away from Istanbul.

I looked at flights from 10th to 20th April , which came up as £160 return. These were the cheapest dates I could find for Spring 2012, so this clearly is not being marketed as a bargain basement service. By comparison, flights with Turkish Airlines started at just below the £200 mark. Indirect flights are available daily from just £135, although you will still have the hassle of changing aircraft.

So perhaps this new route won’t be offering that much of a price saving, but it will bring a new group of people to Istanbul who might not previously have considered going there.

Is this the beginning of the end for bmibaby?

Following on from yesterday’s news that Lufthansa can’t find a suitable buyer for bmi, we’ve had confirmation today that jobs are going to be axed, and that routes will be curtailed at Birmingham, Manchester and Cardiff.

So, is it wise for bmibaby to concentrate their efforts on one large base at East Midlands airports. They say that they want to concentrate on ‘growth routes’, but with growth comes competition, and Ryanair are already very well established at Castle Donnington. Right now, can bmibaby really push themselves as the ones who offer a ‘more pleasant’ experience over Ryanair’s cut-throat service, or will customers continue to vote with their wallets and choose the airline which gives them the cheapest fees? When going after business passengers, it is much easier to play on offering services which take people closer to where they want to go, but is this so important for the leisure passenger – especially when East Midlands airport itself is playing a hybrid game of serving the three cities of Nottingham, Leicester and Derby, and also trying to poach passengers from Birmingham, without being directly adjacent to any of these cities.

Easyjet might be out of the way at East Midlands, but there will have been obvious reasons why they made a commercial decision to pull out. Baby reducing their presence at Manchester leaves room for Jet 2 or Easyjet to add more services, whereas Ryanair and Flybe will swoon over any signs of weakness at Birmingham, and leave tiny with very little opportunity to come back in once the economy starts growing again. As for Cardiff? Not exactly Ryanair’s favourite airport a few years ago, but if baby reduce their presence there, Cardiff airport operators will have many more reasons to do a deal with Ryanair.

This scenario could easily see bmibaby exposed as a one-airport operator within a few months, with very few other places to go to. It would then be only a matter of time before Ryanair came in and made a pincer movement to finally kill off baby for good.

Why don’t no frills airlines offer more cheap flights to Greece?

I was asked on twitter by @Korb0s why there aren’t any Ryanair flights to Greece. The question could of course be extended to why there aren’t more cheap flights to Greece from all of the budget airlines, with Easyjet and Jet2 perhaps being the main exceptions. I narrowed down the 140 characted twitter answer to two words (airport monopoly), and said I’d give a bit more explanation later. So here are the key reasons:

  1. Airports monopoly. Greek airports operate on a monopoly basis, and to paraphrase Ryanair’s route development manager, ‘they wouldn’t know a commercial deal if it came up to them and slapped them in the face’. One of Ryanair’s biggest driving factors in developing new routes is the ability to secure the best possible deals out of the airports it wants to fly to. This can make or break a route decision just as much as whether or not they actually forecast demand to be there. If they get their sums wrong about demand, they can quickly drop the route, if they can’t screw a good deal out of the airports, they are stuck with paying high handling fees forever – that is the crux of the matter.
  2. Seasonality - no-frills airlines prefer to operate routes which have demand throughout the year. The market for flights to Greece has traditionally been dominated by charter companies, who offer packages during the summer season. Greece is not typically seen as a winter sun destination, and unlike destinations like Barcelona (Girona) or Granada, there aren’t any Greek airports which are close to ski resorts.
  3. Dispersal - when no-frills airlines have competed well against charter operators, they have opened up routes where they can put on a reasonable frequency of flights, and where a good range of resorts can be accessed from the destination airports. Apart from the capital Athens, Greek destinations are scattered around a plethora of islands, making no-frills flight routes to any one island less likely to be viable.
  4. Distance – a flight from London to Alicante is 914 miles, whereas a flight to Athens is 1,485 miles. This extra flying distance doesn’t just burn up a lot more fuel, it also means more crewing time, and more usage of the aircraft. For example, Easyjet’s 6:20 flight from Gatwick to Athens doesn’t arrive back into Gatwick until 14:20 – effectively half the day gone to service just one route. Sure, passengers have a higher perception of value for the longer routes, but it is still easier to juggle slots around two shorter routes than one longer one. At a regional level, Flybe have opened up a number of routes into various regional airports in France, but Greece would simply be out of the range of the Bombardier Q400 aircraft that they use on these routes – although flights to Athens from Birmingham using their Embraer 195 jets would seem to make reasonable sense.
  5. Ancilliary revenue – this is just a theory, but I would guess that as many Greek island destinations are fairly small, a large proportion of passengers use transfer buses to get to and from the resorts they are staying at. There is less benefit from having a hire car, and people who do might be more likely to rent a car just for the day. If this is the case, it means less chance of earning extra money for the airlines – but they should at least sell a few more sandwiches onboard their flights.

As always, this is just my tuppence, but I hope it gives a few insights into why there aren’t more flights to Greece from the UK. James