Michael,
Last week’s PR stunt about charging passengers to use your toilets was well executed, but why go to all this effort to bring people to your website when you are then carrying adverts for your rivals through Google’s AdSense programme? If I was a Ryanair shareholder, I would certainly want to know why your website carries adverts for airlines like easyJet, your biggest competitor. Even if the numbers of people who switched to easyJet were small, you would still be wasting valuable revenue by giving your customers the opportunity to click away elsewhere and put their bums on Easyjet’s seats instead of yours.
Surely it makes no sense at all to accept adverts in this way, and it shouldn’t take a lunatic blogger to tell you that. Last week, it was suggested that you would charge people a pound to spend a penny, but this week you are earning pennies to lose pounds.
Yours sincerely
James Avery