Tag Archives: Easyjet

Coventry Airport restarts freight, how about passenger flights?

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Coventry Airport has restarted freight flights, and still has stated ambitions to relaunch passenger flights.

Flightmapping MD Mark Avery was on BBC CWR, discussing the future of the airport.

One possible airline which might be interested in Coventry flights is Jet2, which has slowly been marching south from its well established network of bases in the north (including Scotland and Northern Ireland).

Another speculation would be that easyJet might be interested in starting flights from either Birmingham or Coventry, and that it would be seeking to squeeze the best deal out of whichever airport was most receptive to its demands.

Birmingham Airport might have spare capacity, but it already has a good offering from no-frills airlines, ranging from the bargain basement low cost flights offered by Ryanair, through to mid-market low cost airlines like bmibaby and Monarch, topped off by Flybe, who offer a strong network of domestic routes from Birmingham, together with some flights to key European business and leisure destinations.

  • So, is it time for Coventry to see a return of passenger flights?
  • If so, which airline would be most likely to operate them?

Liverpool to Belfast – Flybe yield to Easyjet

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So Flybe have said that they are pulling out of their Liverpool to Belfast flights, and have come out with the predictable line about high taxes being the reason for the route being axes.

Now even though we agree with Flybe on this issue, it should be perfectly clear that the axing of this route is a simple case of them yielding to fierce competition from a larger rival. Now larger isn’t just about the size (and therefore the marketing clout) of the airline – easyJet were able to operate larger aircraft on this route at much higher frequencies. Flybe can often still compete against airlines that use larger aircraft, as they can offer better timings and higher frequencies, but on the Belfast – Liverpool route, they were only doing 3 flights each day, compared to 7 daily flights from easyJet.

Easyjet use Belfast International Airport, whereas Flybe use Belfast City, but even if this is more convenient for access to and from the centre of Belfast, Easyjet make up for this by offering a better frequency. Easyjet also have a much more natural customer base at both ends of this route, whereas Flybe have always struggled at airports like Liverpool and Bristol.

 

We need Slowjet, not Fastjet

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Plans by easyJet founder Sir Stelios to launch a new airline,  tentatively called Fastjet, a have not surprisingly drawn much derision from within the airline industry. At this stage, we do not know how serious he is, nor do we know exactly what form this airline will take, but we certainly do know that there is little appetite amongst consumers for yet another low-cost European airline.

Some speculators have suggested that this might be low-cost with a twist — for example by either buying BMI itself, or its Heathrow slots, and offering a low-cost service between traditional premium airports. Others think that Stelios might have a go at the low-cost long-haul, or even the low-cost premium long-haul market. Neither of these two options would be a challenge to the easyJet business model, whereas a new low-cost airline, even if using premium airports, would certainly be a direct challenge to easyJet, in a market that is already saturated and unsettled.

Who needs Fastjet? The name brings associations with the latest British Airways advert, which draws nostalgically on their operation of Concorde, and reminds us that the crowded European skies and congested, security obsessed airports are making air travel slower, not faster. So would Stelios’ new airline, in whatever form it takes, really speed the whole game up? We very much doubt it.

Two years ago, then easyJet boss Andrew Harrison came up with a much more interesting proposal, the easyJet eco-jet, which was the concept for a new aircraft to be delivered around 2020, which when combined with other changes to European air traffic control, could deliver emission savings of up to 50% per passenger mile travelled. This at the time had many revolutionary features, and whilst not technically a jet, as it would use to rear mounted propellers, it would represent a step change in the airline industry. Cruising speeds would be around 10 to 15% slower than the typical jet aircraft used by the low-cost airlines, enough to take advantage of the efficiency savings rear mounted propellers will offer, but not so much a difference as to put people off from using it.

We’ve been through the low-cost revolution, and there is little that Stelios is likely to be able to deliver to develop this further, certainly in terms of European flights. We are still crying out for further developments in the environment revolution. Some people say that the term environmentally friendly flights is an oxymoron, but we have always begged to differ. Now is as good a time as any to bring forward the slow jet.

Cheap flights to Denmark – Copenhagen v. Billund?

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I’m flying to Billund next week, courtesy of those kind folks at Ryanair, who sold me a one-way flight to Billund from Birmingham for just 1p. There’s various places in Denmark, Sweden and Finland that I want to visit, and I’ll be flying back from Helsinki to Gatwick with easyJet.

A few weeks ago, my brother went to a wedding in Malmo, Sweden, which is just across the fantastic Oresund bridge from Copenhagen. He flew with SAS direct from Birmingham to Copenhagen, and was waxing lyrical about the service. That’s all well and good, but in these price conscious times, it isn’t surprising to find so many people grabbing the cheap flights with Ryanair.

Now I know that everyone’s motivations for travel are different, but if you wanted to visit three of Denmark top attractions, then you might well start in Billund, which is home to Legoland, before heading on to Copenhagen via Odense, which is the birthplace of author Hans Christian Andersen.

Personally, I’m off to immerse myself in Danish urban design, so Odense’s network of urban parks will be the highlight of my trip, but say you are visiting various different places in Denmark, and you have a choice between flying with Ryanair to Billund (flights available from London Stansted, Birmingham, Edinburgh and Dublin) or with another airline to Copenhagen (wider choice of different departure airports).

Which would you do?

Is this the beginning of the end for bmibaby?

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Following on from yesterday’s news that Lufthansa can’t find a suitable buyer for bmi, we’ve had confirmation today that jobs are going to be axed, and that routes will be curtailed at Birmingham, Manchester and Cardiff.

So, is it wise for bmibaby to concentrate their efforts on one large base at East Midlands airports. They say that they want to concentrate on ‘growth routes’, but with growth comes competition, and Ryanair are already very well established at Castle Donnington. Right now, can bmibaby really push themselves as the ones who offer a ‘more pleasant’ experience over Ryanair’s cut-throat service, or will customers continue to vote with their wallets and choose the airline which gives them the cheapest fees? When going after business passengers, it is much easier to play on offering services which take people closer to where they want to go, but is this so important for the leisure passenger – especially when East Midlands airport itself is playing a hybrid game of serving the three cities of Nottingham, Leicester and Derby, and also trying to poach passengers from Birmingham, without being directly adjacent to any of these cities.

Easyjet might be out of the way at East Midlands, but there will have been obvious reasons why they made a commercial decision to pull out. Baby reducing their presence at Manchester leaves room for Jet 2 or Easyjet to add more services, whereas Ryanair and Flybe will swoon over any signs of weakness at Birmingham, and leave tiny with very little opportunity to come back in once the economy starts growing again. As for Cardiff? Not exactly Ryanair’s favourite airport a few years ago, but if baby reduce their presence there, Cardiff airport operators will have many more reasons to do a deal with Ryanair.

This scenario could easily see bmibaby exposed as a one-airport operator within a few months, with very few other places to go to. It would then be only a matter of time before Ryanair came in and made a pincer movement to finally kill off baby for good.

Why don’t no frills airlines offer more cheap flights to Greece?

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I was asked on twitter by @Korb0s why there aren’t any Ryanair flights to Greece. The question could of course be extended to why there aren’t more cheap flights to Greece from all of the budget airlines, with Easyjet and Jet2 perhaps being the main exceptions. I narrowed down the 140 characted twitter answer to two words (airport monopoly), and said I’d give a bit more explanation later. So here are the key reasons:

  1. Airports monopoly. Greek airports operate on a monopoly basis, and to paraphrase Ryanair’s route development manager, ‘they wouldn’t know a commercial deal if it came up to them and slapped them in the face’. One of Ryanair’s biggest driving factors in developing new routes is the ability to secure the best possible deals out of the airports it wants to fly to. This can make or break a route decision just as much as whether or not they actually forecast demand to be there. If they get their sums wrong about demand, they can quickly drop the route, if they can’t screw a good deal out of the airports, they are stuck with paying high handling fees forever – that is the crux of the matter.
  2. Seasonality - no-frills airlines prefer to operate routes which have demand throughout the year. The market for flights to Greece has traditionally been dominated by charter companies, who offer packages during the summer season. Greece is not typically seen as a winter sun destination, and unlike destinations like Barcelona (Girona) or Granada, there aren’t any Greek airports which are close to ski resorts.
  3. Dispersal - when no-frills airlines have competed well against charter operators, they have opened up routes where they can put on a reasonable frequency of flights, and where a good range of resorts can be accessed from the destination airports. Apart from the capital Athens, Greek destinations are scattered around a plethora of islands, making no-frills flight routes to any one island less likely to be viable.
  4. Distance – a flight from London to Alicante is 914 miles, whereas a flight to Athens is 1,485 miles. This extra flying distance doesn’t just burn up a lot more fuel, it also means more crewing time, and more usage of the aircraft. For example, Easyjet’s 6:20 flight from Gatwick to Athens doesn’t arrive back into Gatwick until 14:20 – effectively half the day gone to service just one route. Sure, passengers have a higher perception of value for the longer routes, but it is still easier to juggle slots around two shorter routes than one longer one. At a regional level, Flybe have opened up a number of routes into various regional airports in France, but Greece would simply be out of the range of the Bombardier Q400 aircraft that they use on these routes – although flights to Athens from Birmingham using their Embraer 195 jets would seem to make reasonable sense.
  5. Ancilliary revenue – this is just a theory, but I would guess that as many Greek island destinations are fairly small, a large proportion of passengers use transfer buses to get to and from the resorts they are staying at. There is less benefit from having a hire car, and people who do might be more likely to rent a car just for the day. If this is the case, it means less chance of earning extra money for the airlines – but they should at least sell a few more sandwiches onboard their flights.

As always, this is just my tuppence, but I hope it gives a few insights into why there aren’t more flights to Greece from the UK. James

Finding hidden cheap flights on Ryanair.com

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My brother and I have been talking about going to Morocco for a while, but we’ve never got round to booking. There’s an element of being cheapskates here, especially as Morocco is Ryanair’s only non-European destination, and it falls within the higher tax band. My cunning plan was to skip this tax difference by flying out through Gibraltar, and then taking the ferry.

This was as much about enjoying the journey as it was about keeping Gordon and Alistair’s mitts off my cash – sure, I don’t want them to have any more of it than necessary, but there’s no point in paying more for something just because you think it is taxed less.

So the Ryanair price ‘index’ isn’t quite down to zero at the moment – the confusing ’80% off our best fares’ doesn’t really mean much, when their cheapest fares are 1p – so are they now going to split the penny and offer me a flight for 0.2p? What the best deal actually meant was that the cheapest flights to Europe started from £3 – but their flights to Marrakech in Morocco were advertised at £34, from either Luton (much easier for my brother) or East Midlands (Coventry is fairly even between the two, but Luton is actually easier to get to on public transport).

So when clicking through to the results page, they have flights going down to £9.99, where the taxes and charges add up to £43, but they also have flights at just £10, and that is all you pay, full stop. Is this a glitch – I somewhat doubt it, that’s not Ryanair’s way of working. Is it a bargain – yeah, and return flights were also available a week later for just £10.

My brother had to get back to work a few days beforehand, and I have a concert to go to which made the £10 deal impossible. This is where Ryanair’s seemingly low fares suddenly rack up – the £9.99 flight working out at £45 with all the charges. So, time to head over to Easyjet to check out the price of that flight back from Gibraltar – £51 all in. For £6 more, I’m getting to enjoy flying out and back through different airports, and my Morocco trip should now include Casablanca aswell as Tangier. There will be a few extras for the train up to Tangier and the ferry to Algeciras, but for me that’s all part of the fun.

Happy travels!

*Note – ‘all in’ includes mandatory taxes and charges – in this case, I paid no fee for online check-in. Both of us are travelling without hand luggage, and I paid using my Co-op Visa Electron card.