Archive for the 'Media issues' Category

Flightmapping on the Radio

Monday, June 18th, 2007

Flightmapping’s MD James Avery will be on BBC Radio CWR, in Annie Othen’s travel slot, from around 11:40pm tomorrow (Tuesday 19th June).

Topics set for discussion include:

As always, James promised to be on fighting form, so tune in for some interesting discussion.

 

 

Easyjet - if you want to cut your emissions, start with your email attachments

Monday, June 18th, 2007

My email is still downloading as I type this - all 57MB worth. Of course, there’s the usual varieties of Monday spam, but the real offender is 11MB worth of image attachments, courtesy of Easyjet, who now need to be dubbed as the web’s most un-email savvy PR office.

I’m not sure if there is a universal guideline for email attachments - I’ve previously worked on about 1MB, but there’s certainly no need to send me images this size - especially when (a) I already have them on a zip disk they gave me at the press conference, and (b) if I do use them, they will only end up as a tiny jpeg image on a news story - no more than 400 pixels wide. If I want more, I know where to find them.

Apart from this minor breach of netiquette, I think the Easyjet Ecojet is a very interesting concept, and will be back for more comment on it later. I just hope the Easyjet PR team think before sending out large attachments next time. This kind of initiative is always going to get a very welcome reception here at Flightmapping.com, but other media outlets, especially the doomsday-predicting Independent, and officially biased BBC are a lot less tolerant!

Aviation v. Environmentalists - has the PR battle been lost?

Sunday, June 17th, 2007

The debate over aviation’s contribution to climate change and other environmental problems was well under way when I started Flightmapping.com almost 5 years ago. I’ve never been one to pretend that this isn’t a serious issue, but it does appear that most industry bigwigs are finally waking up to this.

Earlier this month, Leo Van Wijk, who is vice-chairman of Air France-KLM, the world’s biggest airline by turnover, lashed out at the annual IATA conference, claiming that the industry was doing too little, too late.

I have always felt that the cost of flights should cover the so-called “externalities” of pollution, and that this can still be done whilst making sure that aviation also make a reasonable contribution to the exchequer. Prior to December’s doubling in Air Passenger Duty, I would have argued that there was still room for these costs to be accounted for, and that they should be done in a manner which was proportional to the pollution caused, or at least to the cost of the ticket.

Then Gordon Brown decides to not only double APD overnight, but to apply the increase to tickets which had already been purchased. So where was the public outcry over this extremely vindictive move? There wasn’t any - all we got was the green lobby telling us that this increase wasn’t enough. Judging by the carbon offset costs produced by DEFRA, and endorsed by websites like Climate Care, which puts the climate cost of a domestic flight at less than £1, this increase was more than enough, even if the government itself has already admitted that APD is a very “blunt instrument”.

My biggest gripe with the £10 APD is that it is levied in both directions on domestic sectors. Try telling a family of four living in Belfast that they should take a weekend break in (already expensive) London (£80 goes to Gordon), when they could drive down to tax-free Dublin, and fly three times further to Malaga, paying a mere €5.78 each for the return journey.

Unlike many within the aviation industry, I don’t think that global warming is a hoax, but I do like to try and understand as many angles to the argument as possible. One thing I am sure of is that there are more effective ways of reducing CO2 output than going after aviation.

We might be an easy target, but how many politicians realise that they can only ever exercise limited control over an industry that is inherently international. Perhaps that’s why we’ve suffered here in Coventry, but that’s for another debate.

If even a fraction of the extra billions raised from APD was diverted towards investing in better facilities for walking and cycling - including safe routes to school, then we’d all be better off. For all the unproven talk about radiative forcing at higher altitudes, vehicle emmissions at ground level are indisputable, and one way to limit these is to make the walking environment as safe and attractive as possible.

That’s what the Dutch and Swiss do, and it is no wonder that their levels of obesity are a fraction of ours. Unfortunately, both countries tend to operate under a much gentler form of democracy, whereas we have to sex everything up to keep the tabloids busy.

Sex up self powered transport anyone? Somehow the walk-a-mile-a-day club is never going to be as salacious as bashing the mile high club.

Aviation Industry continues green fight back

Sunday, June 17th, 2007

I have just been pointed towards a long overdue website, which aims to provide information to counteract many of the false claims put forward by the environmental lobby, with regards to the pollution caused by flying.

The site is called enviro.aero.

As with any such websites, there are the usual caveats, but there is no longer any excuse for burying heads in the sand. Of course, this website is going to be biased towards protecting the aviation industry, but as the following article shows, the BBC isn’t exactly that neutral either!

Now if anyone doubts this assertion, lets take a look at the BBC’s coverage, or lack of it, of Easyjet’s recent announcement about their Ecojet initiative:

“Sorry

There are no results for “ecojet” on the BBC website.”

http://search.bbc.co.uk/cgi-bin/search/results.pl?tab=all&q=ecojet&scope=all

This is hardly surprising really - I was at the press conference, and they do not appear to have even bothered to send a reporter - even if the venue was just a short walk (sorry, all expenses paid taxi ride) from BBC HQ.