When flights to hub airports are still cheaper if you go indirect

If you want to reach many destinations from regional airports like Birmingham, Manchester or Glasgow, you would expect to take a connecting flight through a major European hub airport.

But what about when you want flights to that hub itself? You would have thought that there would be enough capacity on the route for it to be cheaper to go direct with the airline which operates that hub facility. As it happens, the opposite is often the case, even when flights via that hub are cheaper than direct flights to the other hub.

Looking at flights to 10 hub airports served by direct and connecting flights from Birmingham, we found the following:

Hub airport
Airline
Direct £
Indirect £
Premium%
Airline
Via
Brussels Brussels Airlines 255 200 28 KLM AMS
Copenhagen SAS 208 151 57 KLM-AF AMS / CDG
Dubai Emirates 470 339 131 Swiss ZRH
Frankfurt Lufthansa 396 151 245 KLM AMS
Istanbul Turkish 183 161 22 KLM AMS
Munich Lufthansa 193 151 42 KLM AMS
New York Continental* 437 369 68 KLM-DL AMS
Zurich Swiss 193 161 32 KLM-AF AMS / CDG

Flight prices were searched using Expedia.co.uk for a 1 week trip (therefore including a Saturday night stay and often being cheaper), between 1st and 8th December. Only flights to Paris and Amsterdam were cheaper direct – hardly surprising considering how close they are, but Brussels still worked out more expensive to go direct.

Now these dates might be quite soon, but they are still before the mid-December Christmas rush. Looking forward to March next year, prices for direct flights to Brussels, Frankfurt, Munich and Zurich fell below the prices for flight connections.

This shows that the network carriers are still charging hefty premiums for direct flights. This seems to fly in the face of environmental concerns over short haul flights being the most polluting – and two short haul flights when one will often do being particularly bad for the environment.

The low cost airlines have shown that point to point routes are what the customers want, and that they shouldn’t need to pay for the privilege. Most low cost airlines actively shun transfer passengers, as if one flight is late, they don’t want to deal with missed connections, and their smallprint makes it clear that they are your problem, not theirs.

Yet, of the routes featured, none have a low cost alternative from Birmingham. At a push, you could fly to Paris with Flybe, and then take Thalys to Brussels, or if your dates were flexible, you could find a cheap flight to Geneva and then train it to Zurich.

So will the legacy airlines ever wake up to the idea that direct flights should be cheaper for them to operate, better for the environment, and therefore cheaper for the consumer? Not without a heft taxation penalty against them, and UK Air Passenger Duty is onerous enough as it is. In the meantime, they will continue to charge more for the convenience of a direct service, especially if there isn’t a realistic low cost alternative.

Notes:

  • *Continental dates were 2nd-9th December. No direct Continental flights found in March 2012.
  • AF = Air France, DL = Delta
  • AMS = Amsterdam, CDG = Paris CDG, ZRH = Zurich

ICARUS fell out of the sky – I hope Flybe’s planes don’t

So, congratulations to Flybe on winning the ICARUS award, which is actually an award for environmental progress, which I am sure they very strongly deserve, given their commitment to fleet modernisation and environmental labelling.

But I can’t help from wondering which idiot came up with the name ICARUS for this award. Do they not know the story, or do they have a different version? In the one I know, Icarus flew too close to the sun, and his wings melted, so he plummeted straight out of the sky. The story is supposed to be a warning to those who have too lofty ambitions.

Now we’ve come a long way since the legend of Icarus – and yes, one day we might be able to float around like birds with massive wax wings. Correction – some people already like to put on silly bird suits and throw themselves of mountains. Good luck to them – I’m sure it is a great adrenaline rush. But this is just NOT the best name to associate with an award for an airline. To me, it sounds just too much like the Darwin Awards for human stupidity. Oddly enough, there is an airline called ‘Darwin Airline’, and in a cuthroat industry where only the strongest survive, I’m amazed to say that they are still going (double check, yes they are). I flew with them once from Berne to London City – even though that route has since become extinct.

So I might get myself in trouble for saying this, but I think you’d get the same answer if you asked any traveller in your local pub – which airline would you most associate with an ‘Icarus Award’ this year. Answers on a postcard from Rio please.