Comments on: Message to Ryanair CEO Michael O’Leary from a lunatic blogger

By: ja

ja — Thu, 01 Sep 2011 00:54:54 +0000

I think that comment was meant to provoke a reaction. All airlines have to comply with the regulatory bodies at each end of their journey.

By: Jodi

Jodi — Tue, 07 Sep 2010 13:15:04 +0000

Is he completely out of his mind? My friend is a First Officer (co-pilot) with over 17,000 hours of flight time and I’m going to fly with one crew member and a bunch of ditsey flight attendants. No thanks. I will NEVER fly Ryanair.

By: 20 Reasons To Fly With Ryanair « Flightblogging.com

20 Reasons To Fly With Ryanair « Flightblogging.com — Sat, 02 May 2009 01:48:24 +0000

[...] to make as much money from advertising revenue as possible. That’s why you’ll even see adverts for Ryanair’s rivals on the booking page — Ryanair’s bean counters have worked out that they have more to [...]

By: Blogger changes airlines cycle carriage policy « Flightblogging.com

Blogger changes airlines cycle carriage policy « Flightblogging.com — Tue, 31 Mar 2009 03:03:21 +0000

[...] speaking of airlines and blogging, we know that Ryanair have made an outburst about ‘lunatic bloggers‘, but Ryanair have always thrived on being antagonistic towards anyone who can get them a [...]

By: Thomas

Thomas — Thu, 26 Mar 2009 18:58:20 +0000

When will Michael O’Leary “wise up” and start charging passengers according to their weight?

By: ja

ja — Wed, 04 Mar 2009 13:00:33 +0000

The Ryanair line is that they DID have the option of an “exclude all competitors” filter, but CHOSE not to use it.

They can, of course, switch it off at any time, but I quietly suspect that they are happy for a few more lunatic bloggers to twitter away and give them even more free publicity.

I think that’s got to be all I’ve got to say on the matter!

By: Dixon Jones

Dixon Jones — Wed, 04 Mar 2009 12:54:41 +0000

Michael O’Leary’s full of it sometimes isn’t he? If the adverts didn’t pull clicks, then he’d be dropped by Adsense. So they DO pull clicks, so his motive is Adsense revenue, not “reminding passengers that Raynair is cheaper”.

Own goal for whom… RyanAir or Easyjet? The ONLY person that can work this out is Easyjet, because (if they had a really cool PPC management company… and I know one near Luton) They would be able to see the revenue generated from adverts on RyanAir’s site. RyanAir can only see how much money it generates from Easyjet from their share of the click revenue. Easyjet should be in the driving seat here – but only if their campaigns are set up correctly.

I assume someone at RyanAir has been given the “target” of monetizing the website. Someone at Easyjet has been given the target of winning market share off of Ryan Air.

Both are probably working to different timescales.

It would make a very interesting case study – but only Easyjet has access to the numbers that will count. The best RyanAir can do is assess what business they may have given away (if any) based on the clicks sent to Easyjet. If it’s less that 1000 a month then I suspect Ryanair are winning… but only to the tune of the toilet entrance fees at best! If it’s more that a 1,000 a month, then Easyjet is probably generating adcopy that has the ability to drag a user from Ryanair into sales for Easyjet. They don’t need many for that to be of considerable worth.

Dixon.

By: ja

ja — Tue, 03 Mar 2009 15:17:43 +0000

Well, it looks like travel industry blog Travolution has already looked into this, and got the following response:

“Google asked Ryanair if we wanted to have the advertising on our site restricted and we said absolutely not – these ads help to remind passengers that Ryanair offer the lowest fares in Europe and what a great deal they are getting with Ryanair.

“No other airline can beat Ryanair’s………….” etc, etc.

You have to laugh sometimes…

http://www.travolution.co.uk/blog/2009/02/why-ryanair-has-a-sense-a-humo.php

By: Bernard Curry

Bernard Curry — Tue, 03 Mar 2009 15:03:08 +0000

I’m sure O’Leary would simply say that this doesn’t worry him at all because people will always choose Ryanair anyway because they are so cheap yak yak yak etc.

By: kidlewis

kidlewis — Tue, 03 Mar 2009 14:43:59 +0000

I have to say I am surprised Ryanair even have these adverts on their pages. Especially within the booking process on their site. It really shows they do sometimes slip up.

Imagine Easyjet’s joy if they ended up getting even 1 booking DIRECTLY from Ryanair’ website.

quite remarkable.