Easyjet - if you want to cut your emissions, start with your email attachments
My email is still downloading as I type this - all 57MB worth. Of course, there’s the usual varieties of Monday spam, but the real offender is 11MB worth of image attachments, courtesy of Easyjet, who now need to be dubbed as the web’s most un-email savvy PR office.
I’m not sure if there is a universal guideline for email attachments - I’ve previously worked on about 1MB, but there’s certainly no need to send me images this size - especially when (a) I already have them on a zip disk they gave me at the press conference, and (b) if I do use them, they will only end up as a tiny jpeg image on a news story - no more than 400 pixels wide. If I want more, I know where to find them.
Apart from this minor breach of netiquette, I think the Easyjet Ecojet is a very interesting concept, and will be back for more comment on it later. I just hope the Easyjet PR team think before sending out large attachments next time. This kind of initiative is always going to get a very welcome reception here at Flightmapping.com, but other media outlets, especially the doomsday-predicting Independent, and officially biased BBC are a lot less tolerant!